Non-traditional Navigation: The Build Film

The Build is a short interactive film shot by Instrument here in Portland. It features three “craft motorcycle” builders, Thor Drake of See See Motor Coffee Company, James Crowe of West America, and Casey Him, of G&H Cycles. The kind folks over at Instrument also built a sick ass cafe racer, and motorcycle speedometer iPhone app.
The website uses clips from the film as a background on the website, the navigation is animated hand-lettered type that moves on the page. It’s hard to explain so just try it out for yourself. The film is also really awesome so check it out.



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