Big Money Big Government: Research, user flows, sketchboards, wireframes and moodboards

Monsanto – agriculture
Tyson – food
Exxon Mobil – petroleum
Pfizer – pharmaceutical

Corporate Bio
Official name, former names, industry area, short description, founding date, headquarters, CEO, profits.

Number of locations worldwide, number of locations in each country, list of countries, states, cities with their address. Compare with other / all (give user the option) countries.

Pros / Cons
Show benefits and problems caused by each company.

Laws passed that benefit each company. History of smaller companies that have been swallowed up along the road to the top.

Map relationships to interest groups, senators, committees, lobbyists, other companies.



Monsanto Company is a publicly traded American multinational Chemical, and Agricultural Biotechnology corporation headquartered in Creve Coeur, Missouri.

We are focused on empowering farmers—large and small—to produce more from their land while conserving more of our world’s natural resources such as water and energy. We do this with our leading seed brands in crops like corn, cotton, oilseeds and fruits and vegetables. We also produce leading in-the-seed trait technologies for farmers, which are aimed at protecting their yield, supporting their on-farm efficiency and reducing their on-farm costs.
We strive to make our products available to farmers throughout the world by broadly licensing our seed and trait technologies to other companies. In addition to our seeds and traits business, we also manufacture Roundup® and other herbicides used by farmers, consumers and lawn-and-garden professionals.

1980s the supreme court said that you can patent life, that is when food corporations starting patenting crops.
They developed Roundup to get rid of pests, then they developed genetically modified soy beans that could resist roundup
in 1996 Monsanto began selling Roundup Ready soybeans, only 2% of soybeans in the US contained their patented genre.
Seedsaving is illegal because if you save your seeds that have the Monsanto gene in it they will sue you. Monsanta has a staff of 75 private investigators that prosecute farmers for patent infringement. If GMO seeds blow into a non GMO farmers field he must prove he did not violate Monsanto’s patents.
by 2008, over 90% of soybeans in the US contained Monsanto’s patented gene.

CEO – Hugh Grant
Grant was born in Larkhall, Scotland. He received a B. S. degree (Honors) in agricultural zoology and molecular biology from Glasgow University, a postgraduate degree in agriculture from the University of Edinburgh, and an MBA from International Management Centre in Buckingham, England.

He was named 2010 CEO of the Year by Chief Executive magazine.[3] In 2009, Grant earned a total compensation of $10,803,757, which included a base salary of $1,391,356, a cash bonus of $1,070,382, stocks granted of $1,875,766, options granted of $5,902,039, and other compensation of $564,214.[4]

Founder – John Francis Queeny

Founded – 1901 in St. Louis, Missouri.

21,183 employees. 404 facilities in 66 countries. Locations (Monsanto Facilities around the world

Canada – Alberta, British Columbia, Ontario, Saskatchewan, Manitoba. 13 locations in Canada.

Guatemala – 2 locations in guatemala.

Mexico – Mexico City, Guanajuato, Chiapas, Sinaloa, guadalajara,  baja california, Nayarit, Guadalajara, matamaros. 20 locations in Mexico.

Puerto Rico – 3 locations in Puerto Rico.

United States – 143 locations in US.
Alabama, Arizona, Arkansas, California, Connecticut, Florida, Georgia, hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Louisiana, maryland, massachusetts, michigan, minnesota, missouri, mississippi, montana, nebraska, new mexico, north carolina, north dakota, ohio, south carolina, south dakota, tennessee, texas, washington, washington dc, wisconsin.

Argentina 12 locations

Brazil – 27 locatoins

Chile – 7 locations

Columbia – 1 location

Ecuador – two locations

Paraguay – 1 location

Peru – 1 location

Uruguay – 1 location

Albania – 1 location

Belarus – 3 locations

Belgium – 2 locations

Bulgaria – 1 location

Croatia – 1 location

Cyprus – 1 location

Czech Republic – 2 locations

Denmark – 2 locations

Finland – 1 location

France – 9 locations

Germany – 6 locations

Greece – 1 location

Hungary – 9 locations

Ireland – one location

Italy – 5 locations

Netherlands – 4 locations

Norway – 2 locations

Poland – 2

Portugal 1

Romania 1

Russia 5

Slovakia 1

Spain 11

Sweden 2

Switzerland 1

Turkey 6

Ukraine 1

UK 2

Israel 2

Austraila 1

Bangladesh 1

China 13

India 16

Indonesia 3

Japan 3

Kazakhstan 1

Malaysia 2

New Zealand 1

Pakistan 5

Philippines 10

Singapore  1

South Korea 16

Sri Lanka 1

Taiwan  2

Thailand  9

Uzbekistan 2

Vietnam 1

Algeria 1

Burkina Faso 1

Kenya  2

Malawi 1

Morocco 3

South Africa 16

Zimbabwe 1

From seed to supermarket a small group of multi national corporations control the food chain.
1970 – Morrell, Swift, Map XL, IBP, Armour the top five controlled only 25% of the market.
Today the top four control more than 80% of the market. Tyson, Cargill, National beef, Swift.
Tyson is the biggest meat packing company in the world’s history.
This increases the growth rate of poultry to be more than double the size in 48 days as to what it took a chicken to grow in 70 days in the 1950s. The chicken was redesigned to have larger eggs.
A company like Tyson owns the birds and the farmer just raises it.
Tyson hires undocumented workers, they used to hire black males now undocumented latinos because they don’t complain.
Government creates policies that allows corn to be grown at a cost less than the cost of production
Subsidize farmers by the bushel.
Corn is grown to feed our food supply, beef, pork, fish. The large amount of corn allowed us to drive down the price of meat. High corn diets create Ecoli in cow that is resistant to acid.
1970s there were thousands of slaughter houses now there are only 13

Chief of Staff of the USDA was the former Lobyists to the beef industry in Washington, DC
head of the FDA was executive vice president of the national food processors association


Strategy Survery: What is your favorite multinational corporation up to?

  1. What do you want to get out of your project?
    I would like to get a finished design for an interactive infographic in the form of an app so that I could later code to make a fully functional end product that I can include in my portfolio. I want to push my illustration skills as well as my understanding of interfaces so that I can create a well thought out experience.
  2. What do your users want to get out of your project?
    My users want to learn about multinational corporations like Monsanto and Pfizer. My users want to know how they manage to find loopholes, or create them, to operate in the way that they do. My users want to know how these corporations send government organizations, such as the FDA, to court and win.
  3. Who are your users?
    My users are both politically aware and government skeptics. They are conspiracy theorists, students, farmers, mothers, fathers, environmentalists, activists, people who feel as if they’ve been wronged by large multinational companies. My users are up to date on current events, and intellectuals.
  4. How would you measure the success of your project?
    I would measure the success of my project by managing to keep my users interested, entertained, and informed. If the interactive app is shared, by social media or word of mouth, and inspires the users to do something to help regulate these corporations, whether that is signing petitions, attending protests, or donating money or time to organizations that help to regulate these corporations, then I view it as successful.


  1. How can you divide your content into categories?
    Four topics are covered, pharmeceutical, food, agriculture, and petroleum. That is further divided into a pros and cons list of each corporation, history, and relationship to eachother, government officials, and lobbyists.
  2. What sort of meta information can unite some or all of the content?
    International corporations, economy, exporting, goods.
  3. Does your structure facilitate exploration?
    Yes, the corporations will be shown on a global map to show where they operate and how many locations are in each country. When clicked a list will pop up to show where exactly the location is within each country. This part of the app is non-linear, the user is free to click around where ever they please.
  4. Would your structure support only 5 people? 100 people? 1 million?
    I imagine that it could support a million people, but I guess that depends on the server. However app won’t be too code heavy as it is not an online game where groups of people would gather and play together and does not feature too many elements. It is an illustration with a couple of simple (I hope) interactions.


  1. What sort of functionality would your project need to be succesful?
    It would have to have naturally feeling swipes gestures, visual indicators to show when to swipe and in which direction, pop up windows with information, scrolling windows for content and graphics.
  2. What functionality would be nice to have?
     Animations, integrated video playback so viewer does not have to go to a separate application to watch content.
  3. What is the primary content of your site?
    Text and visuals. Company histories, biographies, pros vs cons lists, relationships to each other and government officials / lobyists. Graphics would be used to make information more friendly and fun.
  4. What is the supplemental content?
    Sharing the app or information in the app on social media sites, giving information to protests or to donate.

Non-traditional Navigation: The Build Film

The Build is a short interactive film shot by Instrument here in Portland. It features three “craft motorcycle” builders, Thor Drake of See See Motor Coffee Company, James Crowe of West America, and Casey Him, of G&H Cycles. The kind folks over at Instrument also built a sick ass cafe racer, and motorcycle speedometer iPhone app.
The website uses clips from the film as a background on the website, the navigation is animated hand-lettered type that moves on the page. It’s hard to explain so just try it out for yourself. The film is also really awesome so check it out.


What’s your favorite multi-national corporation up to?

Interactive Infographic on tablet and online, illustration style and interface inspired by Good magazine and Wired.

Clear, informative, clever, comedic.

Corporation Bio Page with mission statement, how long they’ve been around, bad things they do, images of corporation, where they’re located on a map.

Which is your favorite multi-national corporation?
What is your favorite muti-national corporation doing for you?
What do they do for you? (present all of the good and bad using pros and cons list, be sarcastic).

Corporation anatomy (exploded diagram of departments within and what each corporation does).
Unique characteristics about each corporation.
Map out major pharmaceutical, agriculture, food corporations (viewer can then click to explore the corporation of their choice)
Mapping of connections (relationships) to interest groups/senators, committees, lobbyists.
Mapping of relationships to other large corporations.
Timeline of laws that have been passed with their funding to benefit them.
CEOS (or other job titles) of company that are now members of related committees
List of all of the companies products, and which smaller companies they have swallowed up along their road to the top.

Monsanto, Tyson, Exon Mobil or BP, Pfizer

I’ve got 99 problems and this website is one.


The Queen Bee Giftery

1 It literally two minutes to find what I think might be the navigation.

2 The navigation is stacked vertically, which is not uncommon if it were on the left side of the page. However, the navigation is located 4/5ths of the way to the right.

3 There is a very heavy news section to the right of the navigation that competes for attention with the logo and the navigation. It is very long so to view it you must scroll for a long time leaving the main content area awkwardly empty.

4 There is an inconsistent amount of negative space between heads in the news section making the organization not very smart and confusing.

5 The heads in the news section are indented, causing awkward space in the small column of News content.

6 Everything in the news section, the long link – that still has “http://www” in it – turns pink when hovered over, so does the body and the head under the section. The three things are distinct yet behave similarly causing a weird disconnect.

7 The body copy is right aligned with a long line-length making it difficult to find your spot when you look back to the left to start reading the next line of text.

8 There is no size, color, hierarchal distinction between the social media links and the body copy. They are also placed before the content making the secondary function more important than the primary.

9 The contact form is left aligned causing a jarring disconnect between the body copy and the contact form. The content beneath the contact form is then left aligned. There is no consistency, and this is just one page we’re talking about here.

10 There is an oddly placed tagline “Where Ogden Shops…” it is placed between the awkwardly centered title of the web page and the company logo. It is styled differently – when comparing to other page elements – so it would be expected to behave as a link or something else. It is not a link it is just an oddly styled tagline.